A recent study shows how brand building has changed due to today’s consumers dramatically changing the way they interact with brands.

The study, Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, is based on in-depth research with dozens of the world’s leading brands. The research shows the rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars.

Check out the top 5 key findings of how marketers plan to change their MarCom mix:

- 100% of consumer brand manufacturers plan to increase their mobile marketing spend

- 96% will increase social media spend

- 96% will increase their shopper marketing budgets

- 68% rate investing in branded content and shopper experiences to engage shoppers before they go to the store as high priorities

- 64% rate investing in the same areas as above to drive repeat usage and loyalty after consumers buy as high priority over the last two years

BAA Research Results

The research, released by the Brand Activation Association (BAA) and Booz & Company, shows the importance of integrating the digital world into your marketing efforts to increase brand awareness and engagement.

Start by driving consumers to your social channels. Brand a sporty travel bottle with your logo and Twitter handle. Create a contest based on sharing your Facebook page that gives away enticing branded items, such as a stylish all-season jacket  or a trendy pullover.

Promotional products can help drive consumers to your social media channels, while also increasing brand awareness. Contact a product specialist at Studio Eleven, 1-877-634-3499, to find the best promotional products for your brand.