Determining when to give away promotional items largely revolves around the goals you have in mind for your company. Are you looking to increase brand awareness? Do you want to gain community support? Are you recruiting employees?

Whether a pen, a mug, a jacket or a charger, most people will use and reuse promotional products. In fact, 73% of consumers use promotional products weekly!

We know promotional products work, yet a question many companies face is: where are promotional products most effective?

5 events where promotional items are crucial:

2. Community Events
Strong businesses make it a habit of connecting with their local communities and participating in community events. This is a great time to give away promotional items for your business. Whether you’re sponsoring a 5K or a local school banquet, giving away promotional items, such as an easy to carry flashlight, will help increase your brand exposure and show consumers you are vested in the community.

2. Employee Appreciation Activities
Office parties and company recognition events are a great opportunity to build employee engagement. Giving your employees promotional items shows that you value all of their hard work and you are looking at them as a promoter of the business. A logoed jacket can be an investment in both employee recognition and brand awareness.

3. Advertising Launch
You don’t need to reserve your promotional items only for potential customers. When launching a new campaign, give out promotional items to help push the product and your message. Plus, people love getting free stuff! Make it something useful, such as a travel coffee mug. That way, your new customer will keep it (and actually use it) for a while.

4. Job Fair
Your goal at a job fair is to attract the best candidates to your company. You want them to know your name without having to ask, and even more so, you want them to be able to recall it later on. Display your company name and logo on banners, promotional material and even the shirts your recruiters wear.

5. Health/Safety Fair
You can increase brand awareness and your company’s value proposition by supporting health and safety fairs. Does you company have a safety slogan or an employee health campaign? Imprint this message, along with your logo, on a promotional item such as hand sanitizer to show consumers, the community and potential job seekers the importance your company places on health and safety.

Promotional products are a great way to advertise your company, gain brand recognition and support your employees and the community. Contact a product specialist at Studio Eleven 1-877-634-3499 to find the best promotional products for your brand.