Did you know 6 in 10 consumers keep promotional items for up to two years? And 53% of those consumers use their promotional items at least once a week.

People love promotional products. For more than 200 years, these products have been incorporated into our daily lives and have become powerful communication tools. Do you ever wonder why they keep working?

Useful

The No. 1 reason people keep a promotional item: it is useful.

A Promotional Products Association International study, conducted by MarketTools Inc., found 91% of consumers with promotional products use them in the kitchen. 74% of those consumers use at least one promo item at their work area.

Desirable

Along with being useful, the study found people also want promotional items that are desirable and attractive. They want a good quality pen or a soft, warm jacket. A promotional product that doesn’t appeal to them or meet their product expectations likely won’t get used.

Powerful

Promotional products are also budget-friendly, making for a very powerful form of advertising and communication. When compared to other forms of advertising, promotional items have some of the lowest cost per impression (CPI) at an average of $0.004.

Even better, a recent survey found that 88% of consumers recalled the advertiser on a promotional item. And even better yet, 85% did business with the advertiser after receiving the item.

Kind of like a cup of coffee

Let’s put it all together: People use promotional products daily. People wants products that are attractive. People read and recall what is on the promotional products they use. The right product can be extremely powerful!

It’s kind of like a cup of coffee. You want it daily. You recall your favorite. You like it in your favorite mug. You can’t live without it.

Wouldn’t it be great if that mug had your company name and logo on it?

for a huge selection of mugs, drinkware and many other promotional products. Let our product specialist help you find the perfect item to help spread your company name and message.