5 Eye-Opening Stats on Usage of Promo Products
How many branded pens, mugs and notepads do you have in your home or office? Likely many, and you are not alone as most people own and use multiple promotional products on a daily basis.
The key for every business is picking the right branded item so it doesn’t end up in the trash. You want the promotional product to match your company message and match your audience, so they use -- and reuse -- the promo product bearing your company name.
Check out these 5 eye-opening stats from the Promotional Products Association International
1. 8 out of 10 consumers have multiple promotional products in their homes
2. 88% of consumers can recall the advertiser
3. 62% of consumers can recall the message
4. 73% of consumers use promo products weekly
5. 85% of consumers did business with the advertiser after receiving the promotional item
Is your target audience and company message trendy or traditional? Are they focused on wellness, the environment or what about something whimsical?
Don’t just choose a pen or notepad without thinking about your audience and the message you want to convey. Examine your current value proposition and target demographics to ensure you get the most value, and so do your customers, from your promotional products.
Would your customer wear a custom cap or would they rather have a cheerful ceramic mug for that warm cup of joe each morning?
Start here to find the promotional product that matches your audience and your message.