How Promo Products Inspire Action
Do promotional products work? If you are looking to increase sales and brand awareness, then “yep, they work.”
Studies show 59% of consumers had a more favorable view of a brand after receiving a promotional product. A whopping 85% did business with a brand whom they received a promo item from!
Next Question: Why do They Work?
The top 5 reasons why people love promo products and why they work, according to a study by the Promotional Products Association International, are:
1. They Are Useful
The Sticky Note. At some point, everyone needs one. Whether writing a quick to-do at home or to mark a page in a work file, sticky notes will never go away. Logo a standard 3X3 adhesive notepad and your name is sure to end up on your customer’s office desk or home desk.
2. They Are Desirable
A gift tray with travel mugs and snacks allows you to logo the travel mugs and spread your brand, while also giving your customer a gift to enjoy. Whether chocolate-covered peanuts, jelly beans or pistachios, you are sure to find something your customers will love.
3. They Are Attractive
How about a modern, moisture-wicking pullover that is comfortable, functional and in style? A ladies ¼-zip pullover with a textured look, slight drop tail hem and thumbholes gives it a very modern feel so your customer will want to wear it sporting your company name.
4. They Are Fun
Bring the party with a light show Bluetooth speaker. The eye-catching and head-banging product will satisfy the needs of all music lovers while also dazzling with a wild LED light show. Customize with your company logo and turn up the volume at the next giveaway or corporate outing.
5. They Engage All Senses
Promotional products can appeal to all five senses -- hearing, smelling, touching, tasting and seeing -- and engage your customers. An advertisement in print or on a television screen can’t do this! Whether a warm mug steaming with their favorite coffee or a flashlight they use at home or in their workshop, your customers have a hands-on item with your name and logo right in front of them.
Studies show promotional products work, but only if you are giving your customers products that appeal to them and inspire them to do business with you. Need assistance finding that right product? Studio Eleven is here to help. Contact us today!