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Dress Your Team and Company for Success

Many forward-thinking companies today are providing employees with branded clothing as a hiring perk or even a performance bonus.

Not only is a benefit to employees as it helps keep their out-of-pocket clothing expense down, it also helps promote your company and create a polished look in the office. The days of sporting a suit to work are gone for most industries, so establish standards for what is business-appropriate clothing today. Use the guidelines below, and don’t miss the clothing tips for items that would make great branded pieces for your team.


Business Professional

When you dress business professional, you are wearing generally conservative clothing to portray yourself in a professional manner. Women should wear a skirt or pants suit with heels while men may wear a blazer or suit jacket, button down shirt, suit pants, a tie and dress shoes.

Clothing Tip: Brand a long-sleeve, wrinkle-free office shirt, such as the Port Authority Long Sleeve Gingham Easy Care Shirt. This gingham check pattern is modern, office-ready and can help promote your company when imprinted with your company name and logo.

For women, go with a blazer such as the Port Authority Ladies' Fleece Blazer. They can dress it up or down as this fleece blazer creates a polished look and can easily be branded.

Business Casual

When the dress code for your company is business casual, it simply means you do not need to wear a suit. However, it does not call for casual attire such as jeans and T-shirts. Women typically wear a collared shirt or sweater with dress pants and dress shoes. A man’s option for business casual includes a polo shirt, collared shirt or sweater and khaki or dress pants.

Clothing Tip: Create performance bonuses that reward employees with clothing, such as the Port Authority Diamond Jacquard Polo. Sleek self-fabric shoulder and side panel piecing on this option makes it perfect in or out of the office.

Small Business Casual

If your small business office has a casual dress code, you need to specify what is acceptable for staff to wear. Casual should not mean sloppy, inappropriate clothing, stained nor offensive attire. Examples of acceptable clothing pieces could include well-tailored jeans, casual blouses and fitted jackets.

Clothing Tip: Set an annual clothing allowance for employees to select branded clothing that suits their style and body type. Some great options that employees will love for both casual Fridays and outside the office are the Nike Dri-Fit 1/2-Zip for women and the Port Authority Soft Shell Bomber Jacket for men.

With more than 900,000 promotional products, Studio Eleven is dedicated to helping you find the perfect promotional product to represent your company. Visit us online here or call our product specialist today at 877-634-3499.