Exhibitors put months of thought and preparation into making each trade show they attend a success. Companies fork out a chunk of their yearly budget to get in front of potential clients. Gaining new leads, catching up with current clients and building partnerships take strategy in order to get any ROI.

With these 4 preparation tips you are sure to attract potential leads to your booth and business.

---

Tip 1: Get to know your audience

Every trade show is different and draws in a different crowd. Understanding what type of attendees will be walking the exhibit floor is key to attracting them to your booth. Your message will be different for the head of purchasing or an executive than it would be an entry-level candidate.

Know your audience. Most trade shows have an attendee list available prior to the show. Get your hands on a copy and reach out to the attendees you want to meet at the show.

Tip 2: Drive people to your booth

Pre-show marketing is extremely important in driving traffic to your booth during exhibit hours. Let your audience know you are at the show and that visiting your booth is worth their time. Try setting up one-on-one appointments during the show so your potential leads feel they have your undivided attention.

Tip 3: Get creative with your giveaways

Make sure you have promotional products to hand to any potential lead. Your company logo and your contact information should be on each product you hand them. You want each of your leads to be able to easily contact you when the show is over. Keep in mind when picking a trade show giveaway, make sure your giveaway is different and useful. You don’t want to spend all this money on a low budget item that will just be toss into the trashcan. Make sure your quality leads leave with a nice product they will use more than once! Here are some creative product ideas for your next trade show.

The Custom Precision Stylus/Pen/LED Light is a quality pen that will become the attendees’ favorite writing instrument. Although a bit more expensive, this quality, multi-purpose pen is sure to impress attendees.

16 oz. Double Lid Hot/Cold Tumbler comes in 8 different bright colors. Place some candy and your business card in the tumbler for a nice presentation.

Our Performance Quick Series cap is a trendy, quality cap that everyone will love. Choose from a variety of color options and embroidery locations to make a truly custom cap no other vendor will have!